Scent marketing: what are brands looking for?

2 February 2018

Did you know? Personalities can be represented by scents. A woman or a man chooses their scent by choice and one will always have a favourite scent he or she would wear at any time of the day. A scent is more than just a scent to wear when out. It is a fragrance that represents a part of a person in an unspoken manner. It is an extension of the person’s personality. 

While cosmetic fragrances have long been in the beauty and makeup market, through the sense of smell, businesses have entered into an era of service and experience with a rising need and demand to enhance brand image.

Through Premium Scenting, various brands in hotel, retail, recreational, food & beverages, or even car showrooms are looking to add a dimension to their brand and engage their guests and users in the environment positively. 

Scenting is a powerful trigger of emotions and memories amongst all our senses. 75% of the emotions we generate daily are affected by smell. In a retail environment, 40% of customers stay longer in a pleasantly scented environment.

Hence, what are some of the popular scents, who do they represent and where can we use them for your business?

Floral scent

• Personality: Playful yet sweet, romantic, flirtatious and center of attraction
• Notes: Rose, peonies, jasmine, freesia
• Scent Choice: Green Tea
• Location: Luxurious hotel

Fresh scent

• Type: Fresh
• Personality: Fun loving, sporty, energetic, outgoing and refreshing
• Notes: Citrus, green, watery, lemony, zesty, tangy, mandarin or grape fruit
• Scent Choice: Marine fresh
• Location: Sports gym

Woody scent

• Personality: Sensual, modern, warm and unique, affectionate
• Notes: Cedar, oak, sandalwood, pine
• Scent Choice: Bamboo wood
• Location: Premium retail

Oriental scent

• Personality: Exquisite, sophisticated, warm, sensual
• Notes: Warm spice, cinnamon and nutmeg with soft musk blend
• Scent Choice: Lemongrass ginger
• Location: Recreation and leisure clubs

Some scents are known to be more “masculine” and are usually related to rich notes such as sandalwood and spice. These characteristics are commonly connected with a more bold and strong personality. Business environment such as luxurious car showroom, whose brand persona is power and performance, might go for these notes.

The smell of freshly laundered linen with subtle hints of among, which exude clean, soft and comforting emotion are a perfect fit for environment who seeks a soothing and relaxing atmosphere, and fresh cotton could be the answer to uplift your environment with that subtle yet friendly and lifestyle centric ambiance.

For sweet fruity lovers, these individuals tend to be fun, playful, sweet and sociable Perhaps, kids’ centric environment such as playschool house can help elevate the fun aura among the kids! Find out from the scent boutique which notes exude such personality including enchanted apple.

Calmic Premium Scenting utilizes an expert site study to recommend suitable scenting spaces with the right scent for your brand personality. Calmic Indonesia uses cutting edge technology to scent your space, learn more today!